Founder-led e-commerce virtual assistant support that gives you back time and focus.

E-commerce Assist was founded by Peter Barbe in Brighton and Hove, with a simple goal: to help e-commerce founders reclaim their time and move their ideas forward. Having built and run e-commerce brands himself, Peter understands how often good ideas stall because there simply isn’t enough time to act on them.

At E-commerce Assist, we help e-commerce businesses turn plans into progress. When founders know what they want to improve but not where to find the hours, we step in to handle the building, fixing, and refining stages. From setting things up properly to making sure changes are implemented correctly, we focus on action rather than intention.

Working in the same UK time zone, we provide reliable, hands-on support and take real ownership once decisions are made. This ensures ideas don’t sit in a notebook but are implemented properly, freeing founders to focus on customers, direction, and growth.

Your Extra Pair of E-commerce Hands, When You Need Them Most

If you’re running an e-commerce business on your own, time is your biggest constraint. You’re making the decisions, managing the products, fixing issues, updating pages, and trying to move new ideas forward, all while keeping the business running day to day. Good ideas don’t fail, they just get delayed.

That’s where E-commerce Assist comes in.

We work alongside solo e-commerce founders and small teams to turn ideas into live, launched updates. Once you’ve decided what needs doing, we take over the build, setup, and implementation, so progress doesn’t stall because you’ve run out of hours. You stay focused on direction and customers, while we handle the execution.

From launching new products and improving key pages to keeping your e-commerce business organised and up to date, we remove the constant pressure of unfinished tasks. The result is momentum without burnout and an e-commerce business that moves forward, even when you’re stretched thin.

Our goal is simple:
give sole founders their time back, help ideas reach launch, and make running an e-commerce business feel manageable again.

Too Many Tasks, Not Enough Time? Book a 15-Minute Call

Let’s find the tasks your e-commerce virtual assistant can take over immediately.

Feeling stretched for time?
Book a short 15-minute chat and see how E-commerce Assist can help you move ideas forward without adding pressure.

How do I get started?

The next step is a quick discovery call. We talk through your shop, identify the tasks slowing you down and agree on the support you need. After the call, you receive a simple plan outlining how your e-commerce virtual assistant can help. You choose the pace and structure that suits your business.