How to Set Up Shopify Bundles Without Coding
Set up Shopify product bundles without coding using the free native app. A practical guide for UK small stores ready to grow their average order value.
6/24/20265 min read
Shopify product bundles are one of the quickest ways to grow your average order value, and you do not need a developer or a paid app to set them up. Most UK small store owners either do not know Shopify has a free native Bundles app, or they assume bundles require complex code. They do not.
In this guide I'll walk you through three practical no-code methods: the free Shopify Bundles app (the cleanest option), a manual product bundle (simplest if you are just getting started), and Shopify's built-in discount rules for multi-buy deals. Each takes under 30 minutes to set up and can start working for your store the same day.
Why Does Bundling Actually Increase Sales?
The logic behind product bundling is simple: you are making it easier for customers to buy more in one go. Rather than a customer picking up one item and leaving, a bundle gives them a curated reason to add two, three, or four. Research from Harvard Business Review suggests bundles increase average transaction value by around 30 per cent, and Shopify's own data backs that up, with top-performing bundles converting at 5 to 8 per cent in competitive niches.
For UK stores, where the average Shopify AOV sits around £62, shifting even modestly to £75 or £80 per order has a meaningful effect on monthly revenue, without spending an extra penny on advertising. The bundle does the selling for you.
How to Use the Free Shopify Bundles App (The Recommended Method)
The Shopify Bundles app is first-party, completely free, and available on every plan, including Basic. When eCommerce Assist audits a new Shopify store, this is almost always missing despite being one of the easiest wins available.
Here is how to set it up: go to your Shopify Admin and click Apps, then search for Shopify Bundles in the App Store. Install it, it is free.
Open the app and click Create bundle.
Give your bundle a name, select the products to include, and set the bundle price. You can either price it manually or apply a percentage discount off the combined total.
Choose whether customers can select variants (like size or colour) for each product in the bundle, or whether it ships as a fixed set.
The app handles inventory deduction automatically across all component products when a bundle sells. This is the key advantage over doing it manually.
Save and publish. The bundle appears as its own product listing in your store.
The main thing to know is that the Shopify Bundles app creates a fixed bundle, meaning the products in it are set. If you want mix-and-match bundles where customers pick what goes in, you will need a third-party app like Simple Bundles or BOGOS, but those are still no-code and many have free tiers.
How to Create a Manual Bundle Product (If You Want the Simplest Option)
If you just want to test bundling quickly without installing anything, you can create a bundle as a regular Shopify product. In my experience working with UK Shopify store owners, this is what most people cobble together before they discover the native app, and it works fine for smaller catalogues.
Go to Products in your Shopify Admin and click Add product. Name it clearly, for example "Summer Skin Kit (Cleanser + Toner + Moisturiser)". Write a short description that explains what is included and what the customer saves. Upload a photo that shows all the products together. Set the price, ideally with a small saving versus buying individually. Publish it.
The catch: inventory does not sync automatically. Every time a manual bundle sells, you need to manually reduce the stock count for each individual product in it. This is fine if you are selling a handful a week, but it becomes a headache quickly. For anything more than a few bundles, use the native app instead.
How to Set Up Multi-Buy Discounts Without an App
Sometimes you do not want a physical bundle product at all. You just want to offer a deal like "buy any 3, get 15% off" across a collection. Shopify's built-in discount rules handle this with no app required, and it is one of the most underused features on small stores.
Go to Discounts in your Shopify Admin and click Create discount. Choose Amount off order or Amount off products, depending on whether you want the deal to apply to a specific product or a broader selection. Set the minimum quantity requirement, for example "minimum purchase of 3 items". Set the percentage or fixed-amount discount. Apply it to a specific collection if you want to limit it, for example your "Bundles" or "Gift Sets" collection. Set an expiry date if it is seasonal, or leave it running as a permanent offer.
The most common thing I see when auditing a new store is that the owner has paid for a bundle app to do this when Shopify's native discounts already cover the use case. Check what you need before installing anything.
What Bundles Work Best for UK Small Stores?
Not every product is bundleable in the same way. The most common bundle types that work well for UK independent stores are fixed kits, multipacks, and mix-and-match.
Fixed kits are a curated set sold together, like a starter kit or a gift set. These work particularly well for beauty, skincare, and homeware stores where customers are buying for someone else and appreciate the curation.
Multipacks means selling three or six of the same item at a slight discount. This suits consumables, candles, supplements, pet products, and anything customers buy again and again.
Mix-and-match means letting customers build their own bundle from a selection. This suits clothing (picking sizes), food (choosing flavours), or gift boxes. You will need a third-party app for this, but options like Simple Bundles are free to start.
When eCommerce Assist sets up bundles for clients, the best results come from anchoring the bundle price against the "if bought separately" price. Make the saving visible. Shoppers need to feel they are getting something extra, not just spending more.
FAQ
Is the Shopify Bundles app really free?
Yes. The Shopify Bundles app is a first-party app built by Shopify and available at no cost on all plans, including Basic. You can find it by searching "Shopify Bundles" in the App Store. There is no subscription fee and no usage charge.
Do Shopify bundles automatically track inventory for each product in the bundle?
The native Shopify Bundles app does handle inventory deduction automatically across component products when a bundle is sold. If you create a bundle manually as a regular product, you will need to update each product's stock count yourself after each sale, which is why the native app is the better long-term option.
Can I add a discount to my Shopify bundle?
Yes. In the Shopify Bundles app you can set a bundle price lower than the sum of the individual products, which effectively creates a discount. You can also pair a bundle product with a discount code for seasonal promotions. Alternatively, Shopify's built-in discount rules let you offer percentage savings based on quantity without needing a separate app.
Do I need Shopify Plus to set up bundles?
No. The Shopify Bundles app works on all Shopify plans. You do not need Shopify Plus for fixed bundles or multipacks. Some advanced features, like bundled checkout experiences with complex discount stacking, benefit from Plus, but for the vast majority of small UK stores, the standard app covers everything you need.
What if I want customers to choose what goes in the bundle?
Mix-and-match bundles, where customers build their own set, are not supported by the native Shopify Bundles app. For that you will need a third-party app. Simple Bundles, BOGOS, and BYOB are the most widely used no-code options, and all have free plans suitable for small stores.
Ready to Add Bundles to Your Store?
Setting up Shopify bundles without coding takes less than 30 minutes with the free native app, and the potential uplift to your average order value is one of the most immediate wins available to a small store. Start with one simple bundle, a gift set or a multipack, and see how customers respond before building out more.
If you want someone to set it up properly, test the inventory tracking, and make sure it sits well on your product pages, that is exactly the kind of task eCommerce Assist handles for UK Shopify store owners. Get in touch at ecommerce-assist.co.uk.
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